Resume

Experience

FREELANCE CONSULTANT

Erickson Senior Living

Catonsville, Maryland

Develop creative strategy briefs and project overviews to effectively communicate client objectives, deliverables, and expectations to creative
and production teams
Organize and prioritize tasks for three managers and teams, ensuring seamless project support and alignment with key objectives
Aggregate and communicate client feedback for creative and production teams, ensuring alignment with project goals and expectations
Curate and actively maintain a quarterly report highlighting brand team successes, enhancing visibility and impact across the enterprise
Manage assets and maintain pages within the Brand Management Center, including designing the navigation restructure and improving user experience
Monitor and maintain incoming inquiries and requests to the brand management inbox
Proactively collaborate with marketing operations, creative, and production partners to continuously communicate feedback and progress projects

MARKETING MANAGER

Brookes Publishing Company

Baltimore, Maryland

Successfully managed and executed integrated, multi-channel marketing campaigns with one direct report in partnership with cross-functional marketing team.
Introduced more than 30 new products to market and surpassed fiscal year sales projections by more than $650,000.
Developed email campaigns and monitored ongoing digital communications, including monthly newsletters, campaign-specific promotions, and lead nurturing efforts. Email open rates and CTOR consistently met or exceeded industry standard rates.
Targeted more than 80,000 customers and prospects with strategic direct mailings with product-specific and seasonal messaging.
Copyedited and designed content for digital and print advertising using Adobe Creative Suite.
Managed monthly webinar series resulting in 20,000 unique leads and $40,000 in traceable sales since March 2020.
Attended in-person and virtual national conferences to promote products, conduct sales, relationships with key stakeholders (i.e., authors, educators).
Established and maintained positive relationships with authors, vendors, organizational partners, leadership, and customers.

ASSOCIATE MARKETING MANAGER

Brookes Publishing Company

Baltimore, Maryland

Contributed to Brookes receiving the 2021 AMA Baltimore Best B2B Campaign of the Year by successfully increasing key product sales by 295%.
Developed multi-channel marketing campaigns for more than a dozen new products and key product lines.
Managed and implemented website updates, including campaign-specific landing pages, weekly content updates, and routing and analyzing form submissions.
Implemented email nurturing streams to grow newsletter lists and increase sales of flagship product line.
Supported email marketing efforts, including campaign development, A/B testing, copyediting, and asset creation.
Created procedures for various processes to train and guide new marketing assistants.

MARKETING ASSISTANT

Brookes Publishing Company

Baltimore, Maryland

Executed multi-channel marketing campaigns under the direction of the Early Childhood Senior Marketing Manager.
Delivered content marketing pieces, promotional collateral, and customer endorsements accurately and efficiently.
Leveraged Social Studio and eClincher to strategize and deliver social media content for multiple platforms to reach more than 4,200 followers.
Developed in-depth analytic reports to monitor social media growth and engagement.

Multi-level project management

Marketing analytics and insights

B2B campaign creation and development

Stakeholder management

Email marketing

Direct mail marketing

Social media copy and design creation and management (i.e., eClincher, Social Studio)

Adobe Creative Suite (i.e., Illustrator, InDesign, Photoshop)

Microsoft Office (i.e., Word, PowerPoint, Excel, SharePoint)

WordPress and basic HTML

YORK COLLEGE OF PENNSYLVANIA

Bachelor of Science (B.S.)

York, Pennsylvania